Core Values

Core Values

How we conduct our business is just important as what we do. Our core values are the principles that guide us daily in helping our customers achieve financial prosperity. We always strive to distinguish OML as an admired financial services leader and trusted brand that is differentiated by top talent and innovative solutions for all stages of life.

  • Worthy of trust: We keep our promises and are committed to doing business the right way.
  • Customers focused: We provide quality products and services that meet customer’s expectations.
  • Respect for each other: We are inclusive and collaborative, and individuals with diverse background and talents can collaborate and grow.
  • Winning with Integrity: We are passionate about becoming the unrivaled industry leader by achieving superior results for our customers and communities.

Our business principles influence all of our activities and relationships, from how we interact with one another within our company to the manner in which we treat our customers, regulators, investors and competitors.

We will be honest, fair and trustworthy in all of our activities.

We will safeguard the company’s financial assets and produce accurate and reliable financial reports and disclosures.

We will honor the letter and spirit of our legal and regulatory obligations.

We will foster an open and respectful culture where each employee can thrive personally and professionally.

We will protect and enhance Prudential’s reputation and the brand through our words and actions every day.

We will effectively manage our business and financial risk and protect important company assets.